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docs(web-analytics): add Q3 2026 objectives#18201

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Jul 8, 2026
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docs(web-analytics): add Q3 2026 objectives#18201
lricoy merged 5 commits into
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lricoy/web-analytics-q3-2026-objectives

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@lricoy lricoy commented Jul 6, 2026

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Updates the Web Analytics team objectives for Q3 2026, based on the team's Q3 planning doc and using the same <details> format the Growth and Support teams used for their Q3 goals.

Q3 objectives:

  • Take Marketing Analytics to GA (including the pricing review) – Javier
  • Replace Vitally with Customer Analytics – Arthur
  • Get heatmaps out of beta and make it earn its keep – Jordan
  • Make web analytics self-driving – Lucas
  • Shared: fix the performance embarrassments (precompute rollout, MA dashboard p95, accounts list load)

Also adds Jordan's stretch goals (digest traceability, AI-driven digest insights), a "Next quarters" backlog section, and a Q2 2026 recap taken from the planning doc's reflection section.

See the first comment for per-person rationale (what made it in from HOGS, what was deliberately left out) and open questions for the team.

🤖 Generated with Claude Code

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Status Details Updated (UTC)
🟢 Ready View preview Jul 06, 2026 07:28PM

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Vale prose linter → found 2 errors, 8 warnings, 0 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/teams/web-analytics/objectives.mdx — 2 errors, 8 warnings, 0 suggestions
Line Severity Message Rule
21:10 warning 'automations' is a possible misspelling. PostHogBase.Spelling
31:49 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
40:86 warning 'automations' is a possible misspelling. PostHogBase.Spelling
49:41 error Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. PostHogBase.EnDash
65:17 warning Capitalize 'Marketing Analytics' for PostHog's product. Use 'marketing analytics' for the general industry concept. PostHogBase.ProductNames
65:60 warning 'incrementality' is a possible misspelling. PostHogBase.Spelling
65:75 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
66:3 warning 'Cookieless' is a possible misspelling. PostHogBase.Spelling
67:3 warning Capitalize 'Data Warehouse' for PostHog's product. Use 'Data warehouse' for the general industry concept. PostHogBase.ProductNames
76:58 error Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash. PostHogBase.EnDash

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Bundle report

Total JS (gzip)

6.29 MiB (+0.0 KiB / +0.0%)

Eager graph (static-import closure per entrypoint)

Entrypoint Eager size Budget Modules
app 24.22 MiB (+1.0 KiB / +0.0%) report-only 5516
Largest modules in the app closure
Module Size
css ./node_modules/.pnpm/css-loader@5.2.7_webpack@5.101.3/node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[1]!./node_modules/.pnpm/postcss-loader@4.3.0_postcss@8.5.6_webpack@5.101.3/node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[2]!./src/styles/global.css 707.7 KiB
./src/components/Stickers/Stickers.tsx 696.4 KiB
./.cache/caches/gatsby-plugin-mdx/mdx-scopes-dir/31a094f140f119e73085d847ae81b99b.js + 2 modules 586.5 KiB
./node_modules/.pnpm/@radix-ui+react-icons@1.3.2_react@18.3.1/node_modules/@radix-ui/react-icons/dist/react-icons.esm.js 481.4 KiB
./node_modules/.pnpm/@codemirror+view@6.38.2/node_modules/@codemirror/view/dist/index.js 458.1 KiB
./node_modules/.pnpm/rehype-raw@7.0.0/node_modules/rehype-raw/lib/index.js + 29 modules 395.1 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.cjs.js 364.8 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.es.js 354.8 KiB
./src/hooks/useCustomers.tsx + 54 modules 353.9 KiB
./node_modules/.pnpm/react-markdown@8.0.7_@types+react@16.14.66_react@18.3.1/node_modules/react-markdown/lib/react-markdown.js + 88 modules 351.4 KiB
./node_modules/.pnpm/cloudinary-core@2.14.0_lodash@4.17.21/node_modules/cloudinary-core/cloudinary-core.js 281.9 KiB
./src/components/ProductComparisonTable/index.tsx + 116 modules 267.6 KiB
./node_modules/.pnpm/@codesandbox+sandpack-react@2.20.0_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@codesandbox/sandpack-react/dist/index.mjs 266.6 KiB
./node_modules/.pnpm/d3@7.9.0/node_modules/d3/src/index.js + 208 modules 247.4 KiB
./src/components/Pricing/PricingSlider/Slider.tsx + 87 modules 239.9 KiB

Eager-graph budgets are report-only until a baseline is established. Sizes are gzip of public/**/*.js; eager size is webpack module source bytes.

@lricoy lricoy requested a review from a team July 6, 2026 19:16

@arthurdedeus arthurdedeus left a comment

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Customer analytics part looks good!

@jabahamondes

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Marketing analytics part looks good as well 🫡 !

@lricoy lricoy marked this pull request as ready for review July 8, 2026 19:31
@lricoy lricoy requested a review from pauldambra July 8, 2026 19:31
@lricoy

lricoy commented Jul 8, 2026

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@pauldambra forgot to add you, sorry! I think we can wait for you to take a look before merging

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Comment thread contents/teams/web-analytics/objectives.mdx
@lricoy lricoy merged commit 1e43fc1 into master Jul 8, 2026
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@lricoy lricoy deleted the lricoy/web-analytics-q3-2026-objectives branch July 8, 2026 20:18
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5 participants