diff --git a/apps/web/app/app.dub.co/(dashboard)/[slug]/(ee)/program/customers/[customerId]/page.tsx b/apps/web/app/app.dub.co/(dashboard)/[slug]/(ee)/program/customers/[customerId]/page.tsx
deleted file mode 100644
index 4c9eacca0de..00000000000
--- a/apps/web/app/app.dub.co/(dashboard)/[slug]/(ee)/program/customers/[customerId]/page.tsx
+++ /dev/null
@@ -1,15 +0,0 @@
-import { redirect } from "next/navigation";
-
-// Handles old customer IDs (pre cus_ prefix) by redirecting to the sales page
-export default async function ProgramCustomerPage({
-  params,
-}: {
-  params: Promise<{ slug: string; customerId: string }>;
-}) {
-  const { slug, customerId } = await params;
-  if (customerId === "referrals") {
-    redirect(`/${slug}/program/customers/leads`);
-  }
-
-  redirect(`/${slug}/program/customers/${customerId}/sales`);
-}
diff --git a/apps/web/lib/middleware/utils/app-redirect.ts b/apps/web/lib/middleware/utils/app-redirect.ts
index 22aae74c1f8..72589fa5b71 100644
--- a/apps/web/lib/middleware/utils/app-redirect.ts
+++ b/apps/web/lib/middleware/utils/app-redirect.ts
@@ -99,20 +99,10 @@ export const appRedirect = async (path: string) => {
       "/$1/program/partners/$2/links?profile=true",
     );
 
-  // Redirect "/[slug]/customers/:customerId" to "/[slug]/customers/:customerId/sales"
-  const customersPageRegex = /^\/([^\/]+)\/customers\/([^\/]+)$/;
+  // Redirect "/[slug]/[*]/customers/:customerId" to "/[slug]/[*]/customers/:customerId/sales"
+  const customersPageRegex = /^\/([^\/]+)\/([^\/]+)\/customers\/([^\/]+)$/;
   if (customersPageRegex.test(path))
-    return path.replace(customersPageRegex, "/$1/customers/$2/sales");
-
-  // Redirect "/[slug]/program/customers/:customerId" to "/[slug]/program/customers/:customerId/sales"
-  // Only applies when customerId starts with "cus_" (old IDs handled by page redirect)
-  const programCustomersPageRegex =
-    /^\/([^\/]+)\/program\/customers\/(cus_[^\/]+)$/;
-  if (programCustomersPageRegex.test(path))
-    return path.replace(
-      programCustomersPageRegex,
-      "/$1/program/customers/$2/sales",
-    );
+    return path.replace(customersPageRegex, "/$1/$2/customers/$3/sales");
 
   // Handle additional simpler program redirects
   const programRedirect = Object.keys(PROGRAM_REDIRECTS).find((redirect) =>
diff --git a/apps/web/ui/analytics/events/events-table.tsx b/apps/web/ui/analytics/events/events-table.tsx
index a1492c4ebc2..75a4362c81e 100644
--- a/apps/web/ui/analytics/events/events-table.tsx
+++ b/apps/web/ui/analytics/events/events-table.tsx
@@ -276,7 +276,7 @@ export default function EventsTable({
               href={
                 partnerPage
                   ? `/programs/${programSlug}/customers/${getValue().id}`
-                  : `/${slug}/customers/${getValue().id}`
+                  : `/${slug}/links/customers/${getValue().id}`
               }
               className="px-4 py-2.5"
             />
diff --git a/apps/web/ui/analytics/use-analytics-filters.tsx b/apps/web/ui/analytics/use-analytics-filters.tsx
index 030056c2487..e9041b57bec 100644
--- a/apps/web/ui/analytics/use-analytics-filters.tsx
+++ b/apps/web/ui/analytics/use-analytics-filters.tsx
@@ -856,7 +856,7 @@ export function useAnalyticsFilters({
           return programPage
             ? `/${slug}/program/customers/${selectedCustomerId}`
             : slug
-              ? `/${slug}/customers/${selectedCustomerId}`
+              ? `/${slug}/links/customers/${selectedCustomerId}`
               : null;
         },
         options: [],
diff --git a/apps/web/ui/customers/customers-table/customers-table.tsx b/apps/web/ui/customers/customers-table/customers-table.tsx
index 073a201222b..5edc1b6a557 100644
--- a/apps/web/ui/customers/customers-table/customers-table.tsx
+++ b/apps/web/ui/customers/customers-table/customers-table.tsx
@@ -334,7 +334,7 @@ export function CustomersTable({
   const getCustomerUrl = (row: Row<CustomerProps>) =>
     isProgramPage
       ? `/${workspaceSlug}/program/customers/${row.original.id}`
-      : `/${workspaceSlug}/customers/${row.original.id}`;
+      : `/${workspaceSlug}/links/customers/${row.original.id}`;
 
   const { table, ...tableProps } = useTable({
     data: canManageCustomers ? customers || [] : EXAMPLE_CUSTOMER_DATA,