-
Notifications
You must be signed in to change notification settings - Fork 0
Expand file tree
/
Copy pathleverage-single.html
More file actions
451 lines (437 loc) · 27 KB
/
Copy pathleverage-single.html
File metadata and controls
451 lines (437 loc) · 27 KB
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
<!-- ACTIVE -->
<!DOCTYPE html>
<html lang="en">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<meta name="document-type" content="Public" />
<meta name="language" content="english" />
<meta name="robots" content="ALL" />
<title>Zenoti University</title>
<link rel="stylesheet" type="text/css" href="css/style.css" />
<link rel="stylesheet" type="text/css" href="css/bootstrap.min.css" />
<link rel="stylesheet" href="https://pro.fontawesome.com/releases/v5.10.0/css/all.css" />
</head>
<body>
<!-- How to Create a Successful Gift Card Program -->
<section class="section-padding-2">
<button type="button" class="btn btn-outline-bn back-btn back-btn-top" style="margin-left: 17px;" onclick="goBack()">
<i class="fas fa-chevron-left me-2" >
</i>Back
</button>
<div class="container">
<div class="row">
<div class="col-sm-12 col-md-12 col-lg-12 col-xxl-12">
<div class="row driving-heading">
<div class="col-12">
<h1 class="mb-0">
Leverage Loyalty Plans for Guest Retention
</h1>
</div>
</div>
<!-- How to Create a Successful Gift Card Program -->
<div class="row section-padding-3">
<div class="col-12">
<div class="my-3 text-center">
<img src="img/4_Leverage_Customer_Loyalty_Prog.jpg"
class="vice_width img-responsive img-fluid" />
</div>
<div class="Physical-1">
<p class="mt-3 text-justify">
When guests consistently choose your business over a competitor that offers similar
services or products, they are loyal to your brand. Their purchase decision is less
influenced by price or availability but instead from relationships they have built
or positive experiences they have had with your salon or spa previously.
</p>
<p class="text-justify">
Therefore, if a customer is loyal, they aren’t easily influenced to switch to a new
brand based on short-term benefits. Instead, they value the quality and familiarity
of your brand, which they are already established with. It's important not to
underestimate the value of this loyalty.
</p>
<p class="text-justify">
Loyalty programs have evolved significantly over the last decade, with the advent of
new technologies, and now come in a number of different styles and formats. From
points for dollar spend, to referral rewards, and social media shares, there’s a
loyalty program to suit every need and business goal. Ultimately, the continued and
growing popularity of loyalty programs across multiple industries indicates its high
business value.
</p>
</div>
<!-- 2. Loyalty Your Cards -->
<div class="row section-padding-2">
<h2>Why is Customer Loyalty Important?</h2>
<p class="mt-3 mb-0 text-justify">
Loyal customers drive the majority of the revenues and income for a service
business.
</p>
<!-- loyalty img -->
<div class="imgCardloyalty section-padding-2 text-center">
<img src="img/levrage1.png" class="img-responsive w-75 img-fluid" />
</div>
<!-- starbucks example -->
<div class="starbucks-ex section-padding-2">
<p class="fst-italic text-justify">Let’s take Starbucks as an example:</p>
<p class="text-justify">
Starbucks’ rewards program is often regarded as one of the best retail loyalty
programs in existence and it’s easy to see why! <a
href="https://www.usatoday.com/story/money/2019/03/19/starbucks-redesigns-its-loyalty-program-so-you-get-free-stuff-sooner/3174227002/"
class="text_underline" target="_blank">Through
it,
Starbucks has created a loyal base of over 16 million customers in the US
who
generate an incredible 40% of its total sales in the area</a>.
</p>
<p class="text-justify">How?</p>
<p class="text-justify">
Starbucks’ app has strengthened its relationships with customers by empowering
them to order and pay before arrival and earn rewards such as free food,
drinks, and merchandise. Customers in the rewards program also benefit from
perks like free birthday drinks, access to special events, knowledge on upcoming
product releases, and the ability to send gift cards through the app.
</p>
<p class="text-justify">
<b>Interested to see how it applies to your industry? </b>
</p>
<p class="fst-italic text-justify">
Our data shows that <b>over 77% </b>of a spa or salon’s revenue is from
customers who have visited 4-12 times in a year.
</p>
<ul style="padding-left: 2rem !important">
<li class="fst-italic text-justify">
About 33% of the guests visited 4 or more times a year
</li>
</ul>
<div class="graph-image text-center">
<img class="img-responsive section-padding-2 " src="img/graph1.png" />
</div>
<ul class="section-padding-3" style="padding-left: 2rem !important">
<li class="mb-0"><i>They accounted for 77% of revenues in a given year</i></li>
</ul>
<div class="graph-image text-center">
<img class="img-responsive section-padding-2" src="img/graph2.png" />
</div>
</ul>
<p class="fst-italic section-padding-3 text-justify">
Our data also shows that unsurprisingly they spend 6-7 times as much in a year
as the guests who visit 3 or fewer times, and even on a per visit basis they
tend to spend more than average.
<p class="text-justify">
Our data clearly displays the business value that loyal customers have. Not only
are they coming back time and time again but they actually spend more once
there. This ties back to our earlier point about loyal customers being more
receptive to product recommendations and upsells.
</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- end Driving growth through Gift Cards -->
<!-- How exactly does a loyalty program help? -->
<section class="section-padding-2">
<div class="container">
<div class="row">
<div class="col-sm-12 col-md-12 col-lg-12 col-xxl-12">
<div class="row driving-heading">
<div class="col-12">
<h2 class="fw-unset">
How Exactly Does a Loyalty Program Help?
</h2>
</div>
</div>
<!-- How exactly does a loyalty program help? -->
<div class="row">
<div class="col-12 gift-cards">
<p class="text-justify">
In today’s digital world you are continuously competing for
your customer’s attention and loyalty. With data and
segmentation technologies, your competitors are able to target
your customer base with ads across their social media and
search channels at any time of the day. A loyalty program
encourages customers to ignore these temptations by showing
them how valued they are at your brand.
</p>
<p class="text-justify">
We're all human and naturally enjoy a little recognition every
now and then. If a customer comes back to your salon over and
over, they’ll undoubtedly appreciate a little thank you or
reward. Recognizing these customers may be easy if you are a
small single center but as your brand grows and you hire more
team members this can get tricky.
</p>
<p class="text-justify">
Hence, having a clearly defined program which gives out loyalty
points towards products or services is a simple, yet highly
effective way of showing this appreciation. The whole purpose of this model is to reward
your best customers - after all the data shows these are most
profitable.
</p>
<p class="text-justify">
Beyond just thanking customers for their loyalty, the program
does serve other purposes. You are also able to collect
information on their preferences, likes and dislikes, and
personal information which helps you to build a tailored,
personalized experience.
</p>
<p class="text-justify">
Now, when the triggers for them to leave do occur – like a new
salon in the neighborhood or the departure of their favorite
employee– you don’t immediately lose them. These customers
will continue to be loyal to your brand since they are
incentivized to continue earning and redeeming points.
</p>
<p class="mb-0">So, in essence having a loyalty program:</p>
<!-- <ul
class="padding-left-ul mb-0"
style="padding-left: 2rem !important"
>
<li>Increases customer retention by rewarding repeat appointments and making guests feel special</li>
<li>Gives you the space to handle situations where you might lose your “most loyal” customers</li>
<li>Provides you with valuable data to learn from and grow the business </li>
<li>Saves you money on having to market to new customers </li>
<li>Boosts profits as loyal customers spend more</li>
<li>Attracts new customers who want to get involved in the program </li>
<li>Nurtures your relationships and communication with customers </li>
</ul> -->
<!-- loyaltypro img -->
<div class="imgCardloyaltypro section-padding-2">
<img src="img/graphic_2_2x new-changes.png" class="img-responsive w-100" />
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- end Driving growth through Gift Cards -->
<!-- How does a loyalty program influence customer behavior? -->
<section class="section-padding-2">
<div class="container">
<div class="row">
<div class="col-sm-12 col-md-12 col-lg-12 col-xxl-12">
<div class="row driving-heading">
<div class="col-12">
<h2 class="fw-unset">
How Does a Loyalty Program Influence Customer Behavior?
</h2>
</div>
</div>
<!-- How does a loyalty program influence customer behavior? -->
<div class="row">
<div class="col-12 loyal-pro-influ">
<p class="text-justify">
A loyalty program can also be beneficial for encouraging
guests to engage in behaviors that will further help your
brand while making them feel valued and rewarded.
</p>
<p class="mb-0">Some examples include:</p>
<ul class="mb-0 section-padding-3" style="padding-left: 2rem !important">
<li class="text-justify">
Giving points if they book an appointment during off peak
hours or quiet days. For example, if Tuesdays are your least
profitable day, and you often have unfilled appointments, then
you could extend your loyalty program so that guests earn
extra points if they book an appointment on this day. This
form of loyalty program helps you to optimize your resource
utilization and increase revenue.
</li>
<li class="text-justify">
Providing guests with points in exchange for feedback. This
not only indicates to guests that you are listening to them,
and their opinion matters, but gives you the opportunity to
address any negative feedback and make improvements to avoid
repeat instances. In this example you would avoid losing
this customer and receive important learnings for the
future.
</li>
<li class="text-justify">
Encourage online bookings in exchange for loyalty points.
This is a particularly beneficial strategy if you are
looking to lighten the load or cut costs at the front desk.
Plus, data shows that guests who engage with your business
online and pay digitally spend more and visit more regularly
– win-win.
</li>
<li class="text-justify">
Exchange points for certain retail products that aren’t
selling well. This strategy avoids lost revenue and builds
customer loyalty as the guests get a good deal on the
products.
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- end Driving growth through Gift Cards -->
<!-- Creative Ways to Implement Loyalty Points in Your Business -->
<section class="section-padding-2">
<div class="container">
<div class="row">
<div class="col-sm-12 col-md-12 col-lg-12 col-xxl-12">
<div class="row driving-heading">
<div class="col-12">
<h2 class="fw-unset">
Here Are Some Creative Ways to Engage Guests in Your Loyalty Program
</h2>
</div>
</div>
<!-- Creative Ways to Implement Loyalty Points in Your Business -->
<div class="row">
<div class="col-12 loyal-pro-influ">
<!-- loyaltypoints img -->
<div class="imgCardloyaltypoints section-padding-2 text-center">
<img src="img/graphic_4_3x.png" class="vice_width img-fluid img-responsive" />
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- end Driving growth through Gift Cards -->
<!--Examples of Successful Salon & Spa Loyalty Programs -->
<section class="section-padding-2">
<div class="container">
<div class="row">
<div class="col-sm-12 col-md-12 col-lg-12 col-xxl-12">
<div class="row driving-heading">
<div class="col-12">
<h2 class="fw-unset">
Examples of Successful Salon & Spa Loyalty Programs
</h2>
</div>
</div>
<!--Examples of Successful Salon & Spa Loyalty Programs -->
<div class="row section-padding-3">
<div class="col-12">
<div class="aveda-salon section-padding-2">
<h3>
1. One flat annual fee – unlimited benefits & perks.
</h3>
<p class="mt-3 text-justify">This type of model encourages guests to choose you as their
one stop
shop by enrolling them into a program where they receive exclusive member benefits.
Guests feel more value when they shop with you and will choose your business over
others because of the investment that they have made. </p>
<p>Here is an example:</p>
<ul style="padding-left: 2rem !important;" class="mb-0">
<li class="text-justify">Enroll for $30.00 (one time-annual fee). </li>
<li class="text-justify">Receive free shipping on all your orders. </li>
<li class="text-justify">5 loyalty points earned for every dollar spent. </li>
<li class="text-justify">Loyalty points are converted to salon rewards -for every
100 loyalty points
earned, receive $5 in salon rewards cash. </li>
<li class="text-justify">Receive a birthday gift - on special occasions like your
first order and your
birthday, you earn double points per dollar.</li>
</ul>
</div>
<!-- green spa -->
<div class="green-spa section-padding-2">
<h3>
2. Earn more perks when you spend more.
</h3>
<p class="mt-3 text-justify">Encourage your guests to come in and spend money that will
translate
into loyalty points. You can earn rewards faster with this program than many others.
</p>
<p>Here is an example:</p>
<ul style="padding-left: 2rem !important;" class="mb-0">
<li class="text-justify">Earn a point per dollar spent.</li>
<li class="text-justify">Redeem points for service add-ons, or toward service
upgrades. </li>
<li class="text-justify">Double points for product purchases. </li>
<li class="text-justify">20 points for appointments booked online.</li>
<li class="text-justify">250 points for referring a new member. </li>
</ul>
</div>
<!-- envy spa -->
<div class="envy-spa section-padding-2">
<h3>
3. Monthly membership to build loyalty.
</h3>
<p class="mt-3 text-justify">
Monthly memberships support frequency of visit, retention, and brand
loyalty. This type of model also provides consistent monthly cash flow into your
business.
</p>
<p>Here is an example:</p>
<ul class="mb-0" style="padding-left: 2rem !important;">
<li class="text-justify">
$50.00 monthly fee.
</li>
<li class="text-justify">
Membership benefits include a free service (amongst a select set), every 30
days.
</li>
<li class="text-justify">
Product discounts for members.
</li>
<li class="text-justify">No-risk rollover options.</li>
</ul>
</div>
<!-- Key Takeaways -->
<div class="takeways section-padding-2">
<h2 class="mb-0">Key Takeaways</h2>
<div class="content-takeaway section-padding-3">
<p class="text-justify">
When it comes to building a loyalty program, creativity and patience are the key
to success. Don’t expect to see results overnight but, if implemented correctly,
a loyalty program can be a true game changer for your business by increasing
retention rates, boosting profits, and driving guest behavior.
</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- end Driving growth through Gift Cards -->
<!-- Additional References -->
<section class="section-margin-2 bg-f5f5f5">
<div class="container">
<div class="row">
<div class="col-12">
<div class="bg-f5f5f5 p-3">
<h4><b>Additional References</b></h4>
<div class="additional section-padding-3 px-4">
<ul class="mb-0 color-blue">
<li class="underline text-justify">
<a target="_blank" href="https://zenoti.wistia.com/medias/b22suifuu5">Zenoti Loyalty
Program Video</a>
</li>
<li class="underline text-justify">
<a target="_blank" href="https://go.zenoti.com/zu/loyalty-datasheet.pdf">Loyalty
Datasheet</a>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- end Additional References -->
<button type="button" class="my-3 btn btn-outline-bn back-btn" style="margin-left: 17px;" onclick="goBack()">
<i class="fas fa-chevron-left me-2" >
</i>Back
</button>
<!-- Additional References -->
<script>
function goBack() {
window.history.back();
}
</script>
<script src="js/jquery.js"></script>
<script src="js/bootstrap.min.js"></script>
</body>
</html>