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<!DOCTYPE html>
<html lang="en">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<meta name="document-type" content="Public" />
<meta name="language" content="english" />
<meta name="robots" content="ALL" />
<title>Zenoti University</title>
<link rel="stylesheet" type="text/css" href="css/style.css" />
<link rel="stylesheet" type="text/css" href="css/bootstrap.min.css" />
<link
rel="stylesheet"
href="https://pro.fontawesome.com/releases/v5.10.0/css/all.css"
/>
</head>
<body>
<!-- How to Create a Successful Gift Card Program -->
<section class="section-padding-1">
<button type="button" class="btn btn-outline-bn back-btn" style="margin-left: 17px;" onclick="goBack()">
<i class="fas fa-chevron-left me-2" >
</i
>back
</button>
<div class="container">
<div class="row">
<div class="col-sm-12 col-md-12 col-lg-12 col-xxl-12">
<div class="row driving-heading">
<div class="col-12">
<h2 class="mb-0">
Leveraging Customer Loyalty programs to grow your Brand and Business
</h2>
</div>
</div>
<!-- How to Create a Successful Gift Card Program -->
<div class="row section-padding-2">
<div class="col-12">
<div class="Physical-1">
<p class="mt-3">
When guests consistently choose your business over a competitor that offers similar services or products, they are loyal to your brand. Their purchase decision is less influenced by price or availability but instead from relationships they have built or positive experiences they have had with your salon or spa previously.
</p>
<p>
Therefore, if a customer is loyal, they aren’t easily influenced to switch to a new brand based on short-term benefits. Instead, they value the quality and familiarity of your brand, which they are already established with. It's important not to underestimate the value of this loyalty.
</p>
<p>
Loyalty programs have evolved significantly over the last decade, with the advent of new technologies, and now come in a number of different styles and formats. From points for dollar spend, to referral rewards, and social media shares, there’s a loyalty program to suit every need and business goal. Ultimately, the continued and growing popularity of loyalty programs across multiple industries indicates its high business value.
</p>
<!-- gift card image-->
<!-- <div class="imgCardleverage">
<img
src="img/gift-cards-email.gif"
class="img-responsive w-100"
/>
</div> -->
</div>
<!-- 2. Loyalty Your Cards -->
<div class="row section-padding-2">
<h4>
<b
>Why is customer loyalty important? </b
>
</h4>
<p class="mt-3 mb-0">
Loyal customers drive the majority of the revenues and income for a service business . This is because loyal customers are often willing to :
</p>
<!-- <ul
class="padding-left-ul list-number mb-0"
style="padding-left: 2rem !important"
>
<li>Pay more for your services .</li>
<li>Consider recommendations of new products or services</li>
<li>Give you a second chance if they experience any issues </li>
<li>Refer family and friends </li>
<li>Provide valuable feedback that helps you strengthen your business</li>
</ul> -->
<!-- loyalty img -->
<div class="imgCardloyalty section-padding-2">
<img
src="img/levrage1.png"
class="img-responsive w-100"
/>
</div>
<!-- starbucks example -->
<div class="starbucks-ex section-padding-2">
<p class="fst-italic">Let’s take Starbucks as an example:</p>
<p>
Starbucks’ rewards program is often regarded as one of the best retail loyalty programs in existence and it’s easy to see why! Through it,
Starbucks has created a loyal base of over 16 million customers in the US who generate an incredible 40% of its total sales in the area.
</p>
<p>How?</p>
<p>
Starbucks’ app has strengthened its relationships with customers by empowering them to order and pay through before arrival and earn rewards such as free food, drinks, and merchandise. Customers in the rewards program also benefit from perks like free birthday drinks, access to special events, knowledge on upcoming product releases, and the ability to send gift cards through the app.
</p>
<p>
<b>Interested to see how it applies to your industry? </b>
</p>
<p class="fst-italic">
Our data shows that <b>over 77% </b>of a spa or salon’s revenue is from customers who have visited 4-12 times in a year.
</p>
<ul style="padding-left: 2rem !important">
<li class="fst-italic">
About 33% of the guests visited 4 or more times a year
</li>
</ul>
<div class="graph-image text-center">
<img
class="img-responsive section-padding-2 "
src="img/graph1.png"
/>
</div>
<ul class="section-padding-3" style="padding-left: 2rem !important">
<li class="mb-0">They accounted for 77% of revenues in a given year</li>
</ul>
<div class="graph-image text-center">
<img
class="img-responsive section-padding-2"
src="img/graph2.png"
/>
</div>
</ul>
<p class="fst-italic section-padding-3">
Our data also shows that unsurprisingly they spend 6-7 times as much in a year as the guests who visit 3 or fewer times, and even on a per visit basis they tend to spend more than average.
<p>
Our data clearly displays the business value that loyal customers have. Not only are they coming back time and time again but they actually spend more once there. This ties back to our earlier point about loyal customers being more receptive to product recommendations and upsells.
</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- end Driving growth through Gift Cards -->
<!-- Additional References -->
<script>
function goBack(){
window.history.back();
}
</script>
<script src="js/jquery.js"></script>
<script src="js/bootstrap.min.js"></script>
</body>
</html>