diff --git a/BUILD b/BUILD
index 1cc330ea4..ca5bd9daf 100644
--- a/BUILD
+++ b/BUILD
@@ -1,2 +1,16 @@
-# Top-level Bazel BUILD file for TensorFlow Quantum.
-# This file is intentionally empty.
+# Copyright 2020 The TensorFlow Quantum Authors
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+# Export for the release package.
+exports_files(["README.md"])
diff --git a/release/BUILD b/release/BUILD
index f23d8528f..abe9557c3 100644
--- a/release/BUILD
+++ b/release/BUILD
@@ -44,7 +44,9 @@ sh_binary(
         "//tensorflow_quantum/datasets:__init__.py",
 
         # Dependencies to run PIP package creation.
+        # Use the repository root README.md for PyPI long_description.
         "MANIFEST.in",
+        "//:README.md",
         "setup.py",
 
         # Dependencies that the PIP package will import.
diff --git a/release/build_pip_package.sh b/release/build_pip_package.sh
index 02538b871..d8654e719 100755
--- a/release/build_pip_package.sh
+++ b/release/build_pip_package.sh
@@ -62,6 +62,7 @@ main() {
   echo "=== Copying TFQ files"
 
   # Copy over files necessary to run setup.py
+  cp "${EXPORT_DIR}/README.md" "${TMPDIR}"
   cp "${EXPORT_DIR}/release/setup.py" "${TMPDIR}"
   cp "${EXPORT_DIR}/release/MANIFEST.in" "${TMPDIR}"
   mkdir "${TMPDIR}/tensorflow_quantum"
diff --git a/release/setup.py b/release/setup.py
index df9cefea4..e99c35ca3 100644
--- a/release/setup.py
+++ b/release/setup.py
@@ -61,7 +61,22 @@ def read_version():
 
 CUR_VERSION = read_version()
 
-DOCLINES = __doc__.split("\n")
+
+def read_readme():
+    """Return the project README contents for PyPI."""
+
+    setup_dir = Path(__file__).resolve().parent
+
+    # setup.py runs from release/ in the source tree, but it is copied to the
+    # package root in the wheel build tmpdir.
+    if (setup_dir / "tensorflow_quantum").is_dir():
+        readme_path = setup_dir / "README.md"
+    else:
+        readme_path = setup_dir.parent / "README.md"
+
+    if not readme_path.is_file():
+        raise RuntimeError(f"Could not find README.md at: {readme_path}")
+    return readme_path.read_text(encoding="utf-8")
 
 
 class InstallPlatlib(install):
@@ -121,7 +136,7 @@ def has_ext_modules(self):
     name=PROJECT_NAME,
     version=BUILD_VERSION,
     description="Library for hybrid quantum-classical machine learning.",
-    long_description="\n".join(DOCLINES[2:]),
+    long_description=read_readme(),
     long_description_content_type="text/markdown",
     author="The TensorFlow Quantum Authors",
     author_email="tensorflow-quantum-team@google.com",