diff --git a/packages/traceloop-sdk/traceloop/sdk/__init__.py b/packages/traceloop-sdk/traceloop/sdk/__init__.py
index 6663429d99..7f0c1fb0a0 100644
--- a/packages/traceloop-sdk/traceloop/sdk/__init__.py
+++ b/packages/traceloop-sdk/traceloop/sdk/__init__.py
@@ -73,6 +73,7 @@ def init(
         endpoint_is_traceloop: Optional[bool] = False,
         use_attributes: Optional[bool] = None,
         use_legacy_attributes: Optional[bool] = None,
+        trace_content: Optional[bool] = None,
     ) -> Optional[Client]:
         """Initialize Traceloop tracing, metrics, and instrumentation.
 
@@ -88,6 +89,10 @@ def init(
                 events have nowhere to go and no prompt/completion data will be recorded.
             use_legacy_attributes: Deprecated alias for ``use_attributes``. Will be
                 removed in a future release.
+            trace_content: Whether to trace prompt/completion content. If not set,
+                uses the ``TRACELOOP_TRACE_CONTENT`` environment variable
+                (defaults to ``True``). Set to ``False`` to disable sending
+                sensitive content in traces.
         """
         if use_attributes is not None and use_legacy_attributes is not None:
             raise TypeError(
@@ -125,7 +130,7 @@ def init(
             print(Fore.YELLOW + "Tracing is disabled" + Fore.RESET)
             return
 
-        enable_content_tracing = is_content_tracing_enabled()
+        enable_content_tracing = is_content_tracing_enabled(trace_content)
 
         if exporter and processor:
             warnings.warn(
diff --git a/packages/traceloop-sdk/traceloop/sdk/config/__init__.py b/packages/traceloop-sdk/traceloop/sdk/config/__init__.py
index 8b57568ff4..204cbf2a7f 100644
--- a/packages/traceloop-sdk/traceloop/sdk/config/__init__.py
+++ b/packages/traceloop-sdk/traceloop/sdk/config/__init__.py
@@ -1,11 +1,14 @@
 import os
+from typing import Optional
 
 
 def is_tracing_enabled() -> bool:
     return (os.getenv("TRACELOOP_TRACING_ENABLED") or "true").lower() == "true"
 
 
-def is_content_tracing_enabled() -> bool:
+def is_content_tracing_enabled(trace_content: Optional[bool] = None) -> bool:
+    if trace_content is not None:
+        return trace_content
     return (os.getenv("TRACELOOP_TRACE_CONTENT") or "true").lower() == "true"